Hattie Sparks
Email Marketing / Copywriting / Social Media / E-commerce / Merchandising
I joined the Hattie Sparks team during an exciting time as they were moving to a larger storefront in the new South Market District in downtown New Orleans. As the Brand Development Coordinator, I worked with the Director of Brand Development to establish the store in its new location and encourage customer and wholesale engagement through the relaunch of the Hattie Sparks website and e-commerce.
I created the voice and tone for web and product copy and assisted site merchandising. I also launched Hattie Sparks's email marketing, producing the copywriting, content strategy, and design.
FEATURES
Various homepage designs
EMAILS
E-COMMERCE
